Roohafza reigns supreme in Pakistan during Ramzan

A hundred years after Sherbet-e-Roohafza, the syrup of the east, was launched in India, a glass of the refreshing red drink is still the first choice for millions of Pakistanis at ‘Iftar’ spreads during the holy month of Ramzan.

Islamabad, Oct 12: A hundred years after
Sherbet-e-Roohafza, the syrup of the east, was launched in
India, a glass of the refreshing red drink is still the first
choice for millions of Pakistanis at ‘Iftar’ spreads during the
holy month of Ramzan.

While the iced and the milk versions are favourites at
Ramzan ‘Dastarkhwaans’ across the country, generation X loves
to have it with a dash of ice cream, coke and even tea!

The classic drink holds its own along side a bevy of
fancy beverages that have swarmed Pakistan's urban markets.

Like the ubiquitous dates, 'pakoras', 'chaats' and
'dahi bhallas' that comprise the ‘Iftar’ meal, it is impossible
to wish away the rose syrup during the month of fasting.

The plush hotel Marriott, a haunt for the high-heeled
for ‘Iftars’, serves Roohafza with milk for the faithful.

"One glass gives instant energy. I cannot think of any
drink that can quench my thirst like Roohafza," said a guest
at the hotel.

Yasmin, a domestic help from Swat, said: "every
one has Roohafza for ‘Iftar’. In my village we either have it
with milk or with chilled water. My children love to mix it
with Pepsi!"

A dash of Roohafza on 'falooda' or 'feerni' is what
55-year-old Rafique, a gardener, likes best through the year.
But the chilled glass is what he looks forward to during
Ramzan.

"Even as little children, we had Roohafza for ‘Iftar’.
The drink gives energy and quenches my thirst like no other."

Bureau Report

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