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Singapore`s Artivision says in tie-up with Intel

Last Updated: Sunday, February 5, 2012 - 21:23

Singapore: Artivision Technologies Ltd, a Singapore firm that specializes in online video advertising, said on Sunday its technology may be incorporated into a software kit being developed by Intel Corp.

Under a memorandum of understanding, Artivision unit ArtiMedia Pte Ltd will incorporate its front-end in-video advertising platform and back-end advertisement serving technology into an Intel software development kit (SDK) that uses the US semiconductor giant`s "Wi-Fi Direct" technology.

"A definitive agreement is expected to be entered into between Artimedia and Intel once the first working SDK with Artimedia`s front-end and back-end technology is deployed on a demo mobile device," the Singapore firm said in a stock market filing.

Intel may also invest in Artivision if a definitive agreement is reached, the Singapore firm added.

Bureau Report

First Published: Sunday, February 5, 2012 - 21:23

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