New Delhi: The paradigm shift in the way Indian athletes are honed for the biggest stage is evident to the fact that they are exposed to better nutritional supplements and training, a primary reason for their better stamina in their fields.
Taking a leaf out of that book, a number of IPL teams have tied-up with the sports nutrition company - Smart Nutrition - for providing the world’s best cricketers with the required nutrients that is needed to keep them in prime fitness condition.
The tie-up with one of India’s leading sports nutrition company to supply the supplements to BCCI, IPL teams has set the new mark of fitter athletes, a trend that is sure to permeate to the younger masses. The patented products will help the players gain manifolds through very high quality, safe and tested products.
Talking about his effort to get the best products to the Indian sportspersons, Raj Makhija, CEO of Smart Nutrition, said that they would continue with the right approach and they had also helped set academies to nurture better sportspersons in the country.
It’s not just cricketers but an array of other sportspersons and celebrities who have also adopted this new lifestyle including CWG medallist Babita.