New Delhi: In order to strengthen its position in the Indian television market, Japanese consumer durable maker Sony today introduced a 65 inch LED TV, priced at Rs 3.6 lakh.
"Sony India launches its biggest screen size 65 (165cms) HX925 LED TV in the current line-up of Bravia," the company said in a statement.
The newly introduced product will come along with a skype camera and two pairs of 3D glasses.
"It is available at all Sony Centers and other major electronic outlets across India," the statement said.
Indian televsion market is estimated to be around 17.5 million units, of which LCDs contribute around 4.5 million units.
Sony is among the top players in the Indian television market along with the likes of Korean majors Samsung and LG.
Rival Samsung and LG also currently offers such high-end LED television products in India.
Samsung offers a 60 inch LED TV for Rs 4 lakh, while LG sells a 65 inch TV for Rs 3.99 lakh.
Sony`s televisions, which are sold under the Bravia brand, are the biggest revenue generator for the company in India, contributing about 35 per cent to its overall sales that stood at Rs 5,500 crore in last fiscal.
Sony India had last year launched 15 new LED TV models as part of an initiative to register a revenue growth of about 30 per cent to over Rs 7,000 crore this fiscal.
Sony India had said it expected the Indian operations to contribute about 10 per cent of its overall global turnover, up from the current 5 per cent, by 2015. In the fiscal ended March 31, 2011, Sony Corporation had posted revenue of USD 86.521 billion.