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Spark Mobiles to enter India in Dec

Last Updated: Tuesday, November 10, 2009 - 19:13

New Delhi: UAE-based handset maker Spark
Mobiles today said it will foray into the Indian market by
December this year and has earmarked about Rs 100 crore for
marketing activities.

The company, which is planning to launch around five
models in December, said it is in the process of appointing
distributors across the country.

"Our new range of mobile handsets will be launched in
India in December this year. We will be investing around Rs
100 crore in the next two years on marketing campaigns," Spark
Group of Companies Chairperson Elaine Roach told reporters

She said the company will launch the products initially
in the northern region and subsequently introduce it in the
rest of the country.

"We are in the process of appointing distributors all
over the country. We will be kicking off from Delhi and the
northern states and later on spread it to other parts of the
country," she said.

The handset maker is also looking at setting up an
assembly plant for which it is currently scouting for a
suitable location.

"Within the next six months we will be able to chart out
our plan and the kind of investment we will be putting for
setting up an assembly plant in India. It could be in Chennai
or near the capital," Roach said.

Bureau Report

First Published: Tuesday, November 10, 2009 - 19:13

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