Sponsorship controversy in EK Nayanar football tourney

Last Updated: Monday, February 22, 2010 - 18:16

Kannur: Controversy cropped up after a
leading liquor company put up advertisements on flex boards at
the town offering the buyers free tickets to Wednesday`s final
of EK Nayanar Memorial Gold Cup football tournament.

The controversy surfaced after event sponsors Kingfisher
group put up advertisements at a number of locations in this
town offering free tickets to those who buy two bottles of
"strong" beer.

Sharada, widow of veteran Marxist leader late EK Nayanar,
in whose memory the tournament is being organised, said that
she has urged the local party leadership to intervene into the
matter.

"The organising committee, chaired by party Central
Secretariat member E P Jayarajan, was in no way involved in
putting up of the flex boards," state CPI(M) said in a
statement.

"The boards were put up by the sponsors and the CPI(M)
has no role in bringing to disrepute the memory of the veteran
Marxist, who had long stint as the state`s Chief Minister,"
the statement read.

The CPI(M) has directed owners of the bars, near which
the advertisements were placed, to remove the boards with
immediate effect, the statement said.

A section of partymen has also expressed unhappiness over
the company "using the name of their leader to promote their
beer brand."

The local party leadership maintained that such a sports
event could not hosted without the support of sponsors and
there was nothing wrong in soliciting support from sponsors
like the Kingfisher group of companies, which had patronised
the tournament`s previous edition also.

PTI



First Published: Monday, February 22, 2010 - 18:16

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