Tata`s new plan: Talk endlessly for Re 1
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Last Updated: Tuesday, September 01, 2009, 20:41
New Delhi: Indian call charges touched a new low today with telecom operator Tata Teleservices' new tariff plan that allows CDMA subscribers unlimited hours on local calls for just Re 1.

In the new 'Pay-Per-Call' plan, the company has moved away from the usual practice of charging on a one minute-pulse basis. Instead Tata Teleservices pre-paid CDMA subscribers will be charged Re 1 for all local calls and Rs 3 for long distance calls, regardless of the duration.

Tata Indicom and Teleservices subscribers would be able to avail of the plan by paying a daily fee of Re 1 or Rs 30 monthly and call rates would also apply on mobile to landline and to calls made to other networks.

The plan also offers subsidised rate for SMSes or short message service at Re 0.50, for both local and national SMS.

"Pay-per-call will change the pricing paradigm in the telecom space and endless talks does not mean the caller will misuse the facility as there will be monitoring of the calling pattern of subscribes once any abuse of the scheme is noticed. Usually a caller talks for 405 minutes on a local call and three minutes on STD", said Tata Teleservices managing director Anil Sardana.

Vineet Bhatia, the company's chief operating officer for Delhi and head of the northern region said, "The service gives consumers freedom to talk to their hearts' content without any of the hassles they face on the charging front."

The service is available on all new Tata Indicom connections for Rs 99 with a validity of 10 years, and on one-time recharge of Rs 96 for existing customers.

The company expects volumes to make up for the loss of average revenue per user in this plan. TTSL's CDMA service is pan-India and has a subscriber base of under 40 million.

Bureau Report

First Published: Tuesday, September 01, 2009, 20:41

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