Yamaha aims 10 percent share in Indian motorcycle market
New Delhi: Japanese two-wheeler major Yamaha on Tuesday said it is looking at capturing 10 per cent market-share in the Indian motorcycle market by 2012.
"Our aim is to capture 10 per cent share in the Indian motorcycle market by 2012. For that we will make substantial investment in launching new models," India Yamaha Motor CEO Yukimine Tsuji told reporters at the 10th Auto Expo here.
The company is also aiming to increase its market share in the 150cc motorcycle segment to 25 per cent by the end of this year from 15 per cent at present.
"In the 150cc segment, which is of 8.5 lakh units, we have at present a market share of 15 per cent and by the end of this year, we are aiming for a share of 25 per cent, Tsuji said.
He said the company is planning to focus on all motorcycle segments as part of growth strategy.
The company today launched an advanced version of its racing bike YZS-R1 priced at Rs 12.5 lakh (ex-showroom).
It also launched a limited edition of its 150cc bike YZS-R15 priced at Rs 1 lakh.
The Indian two-wheeler market comprises of around 80 lakh units annually, of which over 60 percent is constituted by motorcycles.