Guwahati: Bharti Airtel will roll out its latest 4G technology across 37 towns in Assam next week.
"We are currently testing the 4G signals in 37 towns. We are almost ready and will roll out the services commercially next week," a company source told PTI.
As part of the launch, the company is offering its customers free of cost upgrade to 4G services from 2G or 3G connections at present.
The official said Airtel will roll out the services in 37 towns in Assam, including Guwahati, Silchar, Jorhat, Dibrugarh, Tezpur, Tinsukia, Bongaigaon, Sibsagar, Nagaon, Lakhimpur, Barpeta, Duliajan, Kokrajhar, Dhubri, Dhemaji, Golaghat, Gaolpara, Mangaldoi and Nalbari.
The company currently offers 4G services in all other north eastern states.
"We are inviting data savvy customers to be 4G ready with a simple switch to an Airtel USIM. We look forward to serving them with world-class services on India's widest 4G network," Airtel Chief Executive Officer (North East and Assam) Sameer Anjaria said.
Airtel 4G will allow customers to enjoy uninterrupted HD video streaming, fast uploading and downloading of movies, music and images, the company claimed.
The launch of Airtel 4G in Assam will be a part of 'Project Leap' -- Airtel's nation-wide network transformation initiative.
With a planned investment of Rs 60,000 crore over the next three years, 'Project Leap' is a strategic company initiative aimed at perceptibly improving its network quality and delivering the best customer experience.