| Mahindra Samriddhi |
Mahindra Samriddhi aims to increase agricultural productivity through innovative farming technology, thereby enhancing rural prosperity. The focus is on going beyond tractors to deliver agri-services to the farming community which will ultimately lead to a better quality of life. A unique initiative in the tractor industry, Mahindra Samriddhi Centres truly represent Mahindra’s customer-centric business approach which leverages innovative solutions to address farmer requirements.
As part of this initiative, 103 Mahindra dealerships across India have been transformed into Samriddhi Centres, offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates and sales and servicing of tractors and tractor implements.
Vision: Impacting lives and delivering Farm Tech Prosperity to 10 Million Farmers by 2020.
What is a Samriddhi Center: Samriddhi center is a transformed tractor dealership. A Samriddhi Center Innovative Farming Technologies (IFT) offered to farming community to support them increase productivity.
Delivery Channels for IFT
- Soil and Irrigation Water Testing: To provide recommendations to the farmer on quantity of organic & inorganic fertilizers/water, method of application and time of application.
- Agri Counseling: To deliver oral disseminations of Innovative Farming Technologies by involving University scientists andf subject matter specialists
- Result and Method Demonstrations: To provide demonstrations in a productivity demo farm on counselled innovative farming technologies, insisting on “Seeing is Believing”. Consequently, we undertake result demonstrations to show the result and method demonstrations to show method
- Agri Clinics for Horizontal Deployment: To give Horizontal Deployment of Counselled Innovative Farming Technologies to the farmer’s field. Agri Solutions to individual farmers on specific agricultural problem for land preparation post harvest.
- Agri Institution Visits: Farmers are taken to Agri Institutions for acquiring in depth Crop Knowledge.
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