New Delhi: Flipkart's Billion Capture Plus went on sale from Wednesday (November 15).
Billion Capture+ features 5.5-inch display. Billion Capture+ comes in two variants - 3GB RAM/32GB internal memory, is priced at Rs 10,999, while 4GB RAM/64GB internal memory is available at Rs 12,999.
The Billion Capture+ smartphone is supported by F1 Info Solutions, which is now owned by Flipkart.
Smartphone is one of the biggest categories for Flipkart, which is locked in a fierce battle with US-based Amazon for leadership in the booming Indian e-commerce market.
Billion -- launched earlier this year -- is one of the private labels owned by Flipkart under which it sells mixer grinders, irons, T-shirts, backpacks and cookware.
Flipkart's smartphones will compete with devices from the stables of Samsung, Xiaomi, Lenovo, Micromax and others.
Interestingly, Flipkart is an exclusive online partner for many mobile phone brands launched in the country.
India is one of the fastest growing smartphone markets globally. According to research firm IDC, sales grew by 3.7 percent to 28 million units in April-June 2017 compared to the previous quarter.
Samsung continued to dominate the market with 24 percent market share. Xiaomi followed in the tally with 17 percent share, while Vivo, Oppo and Lenovo had 13 percent, 8 percent and 7 percent share, respectively.