Xiaomi's 'Desh ka Smartphone' launching today: All you need to know
The upcoming phone will most likely be an entry-level model.
New Delhi: Xiaomi's 'Desh ka Smartphone', housing a mammoth battery is all set to be launched on Thursday. The phone will be launched at 12 pm.
Xiaomi VP and India MD Manu Kumar Jain has tweeted:
It's almost here! Counting the last few hours for #DeshKaSmartphone launch!
This smartphone will literally change the lives of millions of Mi Fans. Brace yourself for the BIGGEST surprise in the Indian smartphone industry!
— Manu Kumar Jain (@manukumarjain) November 29, 2017
Online shopping portal Flipkart has released a new teaser about the phone. Flipkart has also released dedicated webpage on the upcoming phone without divulging any details.
The upcoming phone will most likely be an entry-level model considering Xiaomi's constant efforts to penetrate into Indian rural market as well.
Xiaomi recently shared the top slot for the first time with South Korean tech giant Samsung in the Indian smartphone market.
Xiaomi has recently announced its third manufacturing plant in the country based out of Noida and the first facility for power banks in partnership with Hipad Technology.
Spread across 2.3 lakh square feet, the Noida unit is a dedicated facility for Xiaomi power banks where Mi Power Bank 2i will be assembled.
The starting production capacity for the unit is assembling seven power banks per minute during its operational hours.
The company already has two smartphone manufacturing plants in Sri City, Andhra Pradesh where more than 95 per cent of its smartphones (sold in India) are assembled locally.
With a market share of 23.5 percent and having shipped 9.2 million smartphones in the third quarter this year, Xiaomi also became the fastest growing smartphone brand in India with a growth rate of nearly 300 percent percent (year-on-year) in the third quarter this year, said International Data Corporation (IDC).
For Xiaomi, Redmi Note 4 continues to be the best-selling smartphone in India as the company shipped approximately four million units in the third quarter.