Zee News launches My Earth My Duty Campaign
Zee News’ ‘My Earth My Duty’ campaign, launched on June 5, 2010, is a social initiative with an objective to spread awareness on climate change.
The initiative aims at engaging various members of the society to sensitize and encourage them to take concrete action towards mitigating the effects of climate change. The initiative aims at engaging various members of the society to sensitize and encourage them to take concrete action towards mitigating the effects of climate change. The campaign reached out to a whopping 50 million people last year and entered Limca Book of Records 2010-2011for setting a record of planting more than 7.3 million trees in one single day(25th August 2010) across . 25 million villages and all the District Headquarters in India. This year, Zee News once again rolled out the campaign in association with NYKS with the same objective on World Environment Day (June 5, 2011).
 
 
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