Zee News - My Earth My Duty: World Environment Day, Tips & Ideas to Save Earth
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Wednesday, July 23, 2014 
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latest Latest : **** India’s Biggest Environment Awareness Campaign **** Registered with Limca Book of Records. **** Won Rashtriya Rajiv Gandhi award. **** Appreciated by United Nations **** Represented India at 2012 Earth Summit in Rio,Brazil **** More than 50 million youth participated. **** Over one crore tress planted in 1.5 lakh villages and almost all district headquaters. right
 
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My Earth My Duty (MEMD) - an initiative of Zee News

Zee News' launched its 'My Earth My Duty' campaign, two years ago on June 5, 2010 galvanising youth action on pressing issues of climate change and nature conservation. In a short span of one year, the campaign reached out to an amazing 50 million youth across the length and breadth of the country. The campaign was recognised by Limca Book of Records for planting more than 73 lac trees in one single day across 2.5 lac villages and all the District Head Quarters. The achievement not only made it Nation's largest climate change awareness drive but also won it the prestigious Rashtriya Rajiv Gandhi Award.

In 2011, Zee News once again rolled out the campaign with the objective of engaging various members of the society to sensitize and encourage them to take concrete action towards mitigating the effects of climate change. The objective underlines the channel's brand philosophy of "Jazba Soch ka" or "The Power of Thought".

Zee News My Earth My Duty Awards 2012
The aim of the MEMD Awards is to honour and encourage the grand achievements in the area of environmental conservation in India. There are 10 categories to select from. The gala award ceremony will be organised in New Delhi and the proceedings of the ceremony will be broadcast on Zee News and other channels of the Zee Network.
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