Hyderabad: Apparently realising that lack of adequate publicity about the government schemes is one of the reasons for the defeat of Congress in the recent bypolls, the Andhra Pradesh Government has decided to launch a media interaction initiative to explain its achievements.
The government will be launching `Praja Hitham (pubic interest)`, a weekly media interactive exercise, tomorrow which is aimed at highlighting its achievements.
"The programme highlights the achievements of the government in implementation of various developmental and welfare programmes for the uplifting of various sections of the society both in rural and urban areas," Commissioner of Information and Public Relations said in a release on Wednesday.
It would also focus on showcasing impact of success of government programmes, the achievements at the field level and its visibility, its shorts-comings and measures to overcome them, explaining efforts being made by the departments for the maximum gain and reach of the public, the release said.
Every Thursday, the minister concerned will interact with media on schemes launched by his/her department. To start with, Agriculture Minister Kanna Lakshminarayana will interact with media tomorrow on issues concerning his department.
Congress won only two of the 18 Assembly seats where bypolls were held on June 12. YSR Congress of Kadapa MP Y S Jagan Mohan Reddy swept the polls, winning in 15 Assembly segments and also the lone Lok Sabha constituency, which went to bypoll. TRS got one Assembly seat.
One of the principal reasons attributed for the ruling party`s crushing defeat in the bypolls was the lack of adequate publicity about the government-sponsored welfare schemes.