New Delhi: After a gap of 10 months, the
country's second largest two-wheeler maker, Bajaj Auto, reported growth in its motorcycle segment with August sales posting a 4.09 per cent increase at 1,82,441 units and announced plans to roll out a new "big product" in December.
"In August our motorcycle sales grew, mainly on robust performance by the 100cc Discover... Since October last year, the bike sales of the comapny were in the negative teritory," Bajaj Auto Managing Director Rajiv Bajaj told a news agency.
The company sold about 48,000 units of its new 100cc
Discover DTS-Si in August. The bike was launched in July.
Anticipating a robust demand during the festive season,
the company is targeting to sell over five lakh motorcycles in
the next two months, Bajaj said.
"Our bigger and sportier bikes under Pulsar range is
growing very fast... In the second half of this financial
year, our bike sales are likely to jump over 50 per cent," he
said, but declined to give a target for the entire year.
Bajaj said the company would roll out a new "big product"
in the motorcycle segment in December.
Total two-wheeler sales during August increased by 3.63
per cent to 1,83,051 units compared with 1,76,631 units in the
same period a year ago. BAL's exports went up by 5.71 per cent
to 75,164 units in August from 71,105 units a year ago.
Total vehicle sales of the company last month stood at
2,13,072 units compared to 2,00,955 units in the same period a
year ago.
Elaborating on its sales in August, Bajaj said the
company sold 65,000 units of the Discover range. The 100cc
bike contributed 48,000 units, while the rest came from the
135cc Discover.
"In this month we are planning to sell about 80,000 units
of Discover. Our target is to sell 60,000 units in the 100cc
category and 20,000 units of the 135cc Discover," he added.
He ruled out any new product launch before the festive
season, saying "we have already introduced four new products
that include 150cc, 180cc and 220cc Pulsar, besides the 100cc
Discover. Our next offering will be in December".
Bureau Report
First Published: Wednesday, September 02, 2009, 19:42