New Delhi: US carmaker Ford Tuesday launched
its much anticipated global small car 'Figo' in the Indian
market, priced at Rs 3.5 lakh to Rs 4.48 lakh.
The company said it will be exporting the car from India
to various markets across the globe, with South Africa being
the initial target.
"For years, we have been seen as offering only premium
priced products in India, and that has kept us as a small
player operating in only 20 per cent of the market. With Figo,
customers will see a premium product offered to the mainstream
market at an affordable price," Ford India executive Director
(Marketing, Sales and Service) Nigel Wark told reporters here.
The car would be available with a 1.2 litre petrol and a
1.4 litre diesel engines. While the entry-level version of the
petrol variant will come at Rs 3.5 lakh, the diesel one is
priced at Rs 4.48 lakh.
The company claimed that the car would give a mileage of
15.6 kilometre and 20 kilometre in every litre in the petrol
and diesel versions, respectively.
The company is also looking at making India an export hub
for the small car.
"We are preparing for export and South Africa will be the
first market where Figo will go out of India. We will be
adding more markets to Figo's list later," Ford India Managing
Director Michael Boneham said.
The Figo would be produced at Ford India's Chennai plant
which has an annual capacity of two lakh units.
PTI
First Published: Tuesday, March 09, 2010, 13:49