New Delhi: Handset giant Nokia and corporate
major ITC have entered into a partnership to provide
agricultural content to rural communities and farmers.
This joint initiative will offer personalised agri
services on the Nokia Life Tools to farmers, Nokia said in a
statement.
Nokia Life Tools is a range of agriculture information
and education services targeted at non-urban consumers.
The content would be provided in Uttar Pradesh, Madhya
Pradesh, Maharashtra and Rajasthan with more states being
added over time. This partnership aims at providing customised
information flow based on the needs of farmers by providing
regular and updated information from 6500 ITC e-Choupal
centres spread across 40,000 villages in 10 states.
Nokia India Vice-President D Shivakumar said, "Our
association with ITC e-Choupal would further enrich the Nokia
Life Tools service and will provide farmers across states with
the right information at the right time.
Bureau Report
First Published: Wednesday, November 11, 2009, 20:23