New Delhi: Fuelling competition in the high-end bikes segment, the country's second largest two-wheeler maker Bajaj on Wednesday launched its much-awaited 250cc motorcycle Kawasaki Ninja, priced at Rs 2.7 lakh (ex-showroom, Delhi).
The 4-stroke bike -- Kawasaki Ninja 250R -- would be
retailed exclusively through Bajaj's Probiking showrooms.
"We conceived Bajaj Probiking four years back with the
objective of making it the automatic destination for bike
enthusiasts looking for bigger and sportier bikes... the
launch of the Kawasaki Ninja 250R is one of many initiatives
lined up in realising that objective," Bajaj Auto Ltd (BAL)
President (New Projects) Eric Vas said in a statement.
BAL claimed that Ninja 250R is the largest selling 250cc
motorcycle in the world and it will assemble the imported
completely-knocked-down (CKD) units from its technology
partner Kawasaki at the company's Chakan plant.
The company is aiming to sell about 1,000 units in the
first 12 months of the launch.
"The Kawasaki Ninja 250R will be backed with Probiking
service facilities and spare parts availability," it added.
Although it has re-entered the volume-driven 100cc
segment recently, BAL's focus has always been executive and
premium motorcycles.
The company is present in the 135cc segment with Discover
and has its Pulsar range of bikes in 150cc, 180cc and 220cc
segments. In June, it unveiled an 'affordable' version of the
220cc Pulsar without fuel injection technology.
Bureau Report
First Published: Wednesday, October 07, 2009, 18:37