Brand Tihar Jail snacks at liquor stores in Delhi

Snacks made at Tihar Prisons may soon find their way to liquor stores in the city.

New Delhi: Snacks made at Tihar Prisons
may soon find their way to liquor stores in the city.

As part of efforts to make products of brand TJ
popular, Tihar authorities are trying to tie up with Delhi
Government`s excise department.
At present the Tihar Prisons has six units which
manufacture bakery products, mustard oil, handloom
products, apparels, wooden products and stationary products.

As against the annual turnover of Rs 6.65 crores in
2009, the jail factory had a annual turnover of Rs 10 crores
last year.

"We are expecting a turnover of Rs 15 crore this year.
To attain this we need to reach to a large customer base. That
is why we are tying up with the Delhi government`s excise
department. The retail liquor trade owners whom the department
has granted licenses will be asked to exhibit our products in
their shops," Neeraj Kumar, DG, Tihar Prisons said.

"People who buy liquor unusually purchase some snacks
to consume with it. Once the TJ brand products are exhibited
in the liquor shops, they won`t have to hop to other shops,"
he said.
All products manufactured in the factory and jails
are sold through outlets located in different corners of
the city.

Kumar said, "The food items are of good quality and
are so much in demand that almost all the stalls present in
the city have their stuff sold out by mid-day.

"Cleanliness and ensuring that there is no
adulteration is a priority while manufacturing these goods.
The more the products sell, the more it benefits the inmates."


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