Delhi HC allows MCD to remove ads from select areas of DMRC

Last Updated: Tuesday, October 5, 2010 - 20:15

New Delhi: The Delhi High Court has allowed
MCD to remove commercial advertisement boards put up by Delhi
Metro Rail Corporation (DMRC) on the railings/grills on the two
sides of the green strip between the two pillars supporting
the overhead metro track.

Lifting its stay to the extent of only green strip area
between two pillars, Justice Rajiv Sahai Endlaw in a recent
order has permitted MCD after DMRC told the court that it had
no objection to removal of the commercial ads there.
Earlier, the High Court had stayed MCD`s move to remove
the advertisement boards put up by DMRC at various locations
in the city for allegedly not sharing the revenue with the
civic body.

The Court had asked DMRC to furnish the accounts
pertaining to the revenue collected by it from the
advertisements and sought a response from DMRC`s clients,
including ICICI bank, Corporation Bank, Reliance
Communications Ltd besides some wellknown builders.

Filing a petition before the High Court, DMRC had sought
quashing of the civic agency`s Delhi Outdoor Advertisement
Policy (DOAP) 2008 in which it was mandated that DMRC has to
seek the MCD Commissioner`s permission for display of any
advertisement.

Under DOAP, DMRC has to share with MCD half of the
revenue from commercial ads.

"The DOA policy framed by MCD as also the relevant
provisions under the law relating to seeking permission of
the Commissioner before erection, exhibition of any
advertisement in public view would not be applicable to the
petitioner (DMRC)," the metro rail had said.

In the petition, DMRC also challenged MCD`s policy for
sharing of revenue generated from commercial advertisements
and sought withdrawal of the notices issued by the civic
agency.
MCD counsel Mini Pushkarna said DOAP and the land lease
agreement with DMRC mandated the MCD Commissioner`s permission
before using its premises, land, buildings, posts, bridges,
structures, vehicles and other properties for displaying
commercial advertisements.

Similarly, DMRC has to share with MCD the revenue
collected from commercial advertisements in various metro
sites.

The MCD counsel said DMRC has displayed several
commercial advertisements without complying with the
conditions of lease agreement and DOAP, the lawyer submitted.

PTI



First Published: Tuesday, October 5, 2010 - 20:15

More from zeenews

 
comments powered by Disqus