Govt depts must make payments for media ads in 1 m
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Govt depts must make payments for media ads in 1 m

Last Updated: Thursday, November 24, 2011, 18:36     A- A A+
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New Delhi: Concerned that newspapers are sometimes made to run "pillar to post" to get payments for Government advertisments, Press Council of India Chairman Markandey Katju said dues should be paid within a month of its publication failing which 12 per cent interest must be levied.

Taking up the cause of the print media, Justice (retd) Katju made the proposal in a letter to the Cabinet Secretary, the Secretary of Information and Broadcasting Ministry and Chief Secretaries of all states.

Katju, whose recent remarks against media has attracted criticism, said he has noted that very often the payments are delayed and that newspapers and periodicals are made to run from "pillar to post" to get the dues from Government Departments in Central and State Governments and the Union Territories and other authorities.

"Non-compliance of this directive will be taken very seriously by me, and the person or authority concerned will have to face the consequences," Katju said, asking Government departments to make the payments within a month of their advertisments being published in newspapers.

Katju also made it clear that levy of 12 per cent interest per annum should not be taken as "penalty or punishment" and it is the normal accretion of capital.

"It may be mentioned that interest is not a penalty or punishment at all. It is the normal accretion on capital.

Hence for delayed payment, interest has also to be paid," the former Supreme Court judge said as he sought to use business logic.

Katju said he had noticed a case where no payment was made by Directorate of Advertising & Visual Publicity (DAVP) till date to a newspaper for an ad published in 1997.

"In my opinion, this is most improper and unfair. The government or the statutory authority must behave as a role model for the citizens and must make prompt payments for goods or services they receive.

If the management of a newspaper or journal receives prompt payment, they can invest it elsewhere and keep the money in circulation. If that is not done, the money is blocked," Katju wrote.

PTI

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First Published: Thursday, November 24, 2011, 18:36

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Ramesh Jain - bareilly
Sir Its a good instruction to govt.department .It may be a mile stone to stop corruption.
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