Eyewear brand Nau! launches green line

The green eyewear collection is made of 96 percent recycled plastic material and is in line with company`s commitment towards protecting the environment.

IANS| Updated: Dec 02, 2015, 21:22 PM IST

Gurgaon: Nau!, the Milan headquartered eyewear brand on Wednesday announced the launch of its product segments -- green eyewear and Hyaluronic Gel-based contact lenses for the Indian market.

The green eyewear collection is made of 96 percent recycled plastic material and is in line with company`s commitment towards protecting the environment.

The announcement comes at the onset of the second store launch by the company in the Gurgaon region at Ambience Mall and promises a fusion of style and comfort. The new eco-friendly, colourful, funky, and quintessentially NAU! range includes both sunglasses as well as the optical frames that provide 100 percent UVA/UVB sun protection.

The contact lenses with Hyaluronic Gel helps re-hydrate the surface of the cornea, for improved comfort.

"India having the youngest population of the world is a great market and we believe that we can offer the best products to meet their needs," said Vaibhav Sharma, India operations and Strategy Head - Nau! and director at Trinity Group.

The new launch highlights "how fashion is not just about style but also conscience and a shared responsibility", Sharma added.