Gujarat govt launches awareness campaign on climate change
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Last Updated: Tuesday, February 23, 2010, 17:43
Gandhinagar: Gujarat government on Tuesday launched a state-wide campaign to create awareness on climate change and its impact on environment and human life.

The Gujarat Ecology Commission (GEC) under the state department of Forests and Environment has been made the nodal agency for the campaign.

"The idea of the campaign is to educate the masses about climate change and what they can do at individual level to reduce its impact," GEC, member secretary, E Balaguruswamy, told reporters here.

He said climate change represents one of the greatest environmental, social and economic threats facing the planet today.

"The primary reason for this is the vast scale ignorance among people about the adverse impact of their actions on the ecology resulting in the climate change phenomenon," Balaguruswamy said.

He said the state-wide awareness campaign for combating climate change would involve various stake holders like the government departments, NGOs, corporates and academicians.

"There will be number of activities like workshops, seminars, drawing competitions, street plays, photography competitions, climate change yatras, slogans and wall paintings," he said.

Balaguruswamy said the government would also be involving school children in the campaign.

"We would be conducting competitions for drawing, slogan writing and wall painting on climate change in schools in various municipal corporations across the state," he said.

GEC has also developed a logo with tagline 'You can beat the climate change too!'.

It has also come out with a character called 'Jeeva Bapa', a man dressed in traditional Gujarati attire, which will be used during the campaign to educate school students and rural population.

"The name, the attire, the pose he is striking would immediately establish a connect with the people of Gujarat. Both rural and urban population will relate to him," Balaguruswamy said.

The campaign also aims to bring the pressing issue to the forefront for discussion, unite different sections of the society and mobilise industry and business to work cohesively in mitigating the adverse impact of climate change, he said.

Principal secretary, Environment and Forests, S K Nanda said climate change has to be taken as a challenge, where there should be convergence of mitigation and adaptation of various processes.

Principal chief conservator of forest Pradeep Khanna said climate change was the talk of the day and to combat it awareness, participation and contribution are required from all.

Bureau Report

First Published: Tuesday, February 23, 2010, 17:43

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