Beijing: As China's pollution woes continue to worsen, a Canadian start-up company decided to cash in on the crisis! The company called Vitality Air reportedly sells bottles of fresh mountain air to people in China for $28.
Beijing was issued its first ever red alert on December 7 over its hazardous pollution levels. Since then, sales of Vitality Air - bottles fresh mountain air from Banff and Lake Louise, Canada have soared in China.
Over the last two weeks their sales to China have increased dramatically and so has the demand.
Harrison Wang, Vitality Air's China representative, in an interview to a daily told that the minute the bottles went on sale in Taobao, a Chinese website similar to eBay for online shopping, they "sold out almost instantly".
Vitality Air was co-founded by Moses Lam and Troy Paquette in 2014. They travel to high rocky mountains in Alberta, western Canada for the fresh air, which is home to over 600 lakes. In the mountains, massive cans are filled through clean compression with pure revitalising air.
Vitality Air markets itself as "enhancing vitality one breath at a time," and says it can help with "hangovers, alertness and working out," as well as being "your solution to pollution".