Watch: Bisleri sets a world record! Collects 1.1 million used plastic bottles
It's really good to see that there are some companies who seriously watch their impact on environment and practice their Corporate Social Responsibly (CSR) in a judicious manner. And Bisleri is one such example.
Zee Media Bureau/Shruti Mishra
New Delhi: It's really good to see that there are some companies who seriously watch their impact on environment and practice their Corporate Social Responsibly (CSR) in a judicious manner. And Bisleri is one such example.
Recently Bisleri International broke the Guinness World Record, as well as registered their name in Limca book of records by collecting 1.1 million of plastic bottles for recycling.
With this noble act- which is a part of their CSR activity -Bisleri lends a hand to the government's program of Swacch Bharat Abhiyan.
The tale of this initiative was started in October, 2015 when Bisleri took the help of around 2 lakh school students from 150 schools of Mumbai to complete the colossal task.
They conducted various workshops and seminars to educate students about the environmental benefits of recycling plastic products.
They tried to reach out to the maximum number of students to spread the awareness about green environment.
To mark the laudable achievement, actor Jon Abraham, Mr. Sameer Unhale, State Mission Director of Swachh Maharashtra Mission and many other prestigious personalities honored the team of Bisleri and students.
Watch the whole story of this great initiative here!