Sponsorship controversy in EK Nayanar football tourney
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Last Updated: Monday, February 22, 2010, 18:16
Kannur: Controversy cropped up after a leading liquor company put up advertisements on flex boards at the town offering the buyers free tickets to Wednesday's final of EK Nayanar Memorial Gold Cup football tournament.

The controversy surfaced after event sponsors Kingfisher group put up advertisements at a number of locations in this town offering free tickets to those who buy two bottles of "strong" beer.

Sharada, widow of veteran Marxist leader late EK Nayanar, in whose memory the tournament is being organised, said that she has urged the local party leadership to intervene into the matter.

"The organising committee, chaired by party Central Secretariat member E P Jayarajan, was in no way involved in putting up of the flex boards," state CPI(M) said in a statement.

"The boards were put up by the sponsors and the CPI(M) has no role in bringing to disrepute the memory of the veteran Marxist, who had long stint as the state's Chief Minister," the statement read.

The CPI(M) has directed owners of the bars, near which the advertisements were placed, to remove the boards with immediate effect, the statement said.

A section of partymen has also expressed unhappiness over the company "using the name of their leader to promote their beer brand."

The local party leadership maintained that such a sports event could not hosted without the support of sponsors and there was nothing wrong in soliciting support from sponsors like the Kingfisher group of companies, which had patronised the tournament's previous edition also.


First Published: Monday, February 22, 2010, 18:16

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