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Ads featuring Big B to go on air soon: Gujarat

Last Updated: Tuesday, March 30, 2010 - 22:01

Ahmedabad: Amid raging controversy over
Amitabh Bachchan endorsing Gujarat as its brand ambassador,
advertisements featuring the megastar promoting the state`s
tourism are likely to go on air in a month.

Leading ad agency Ogilvy & Mather India has been roped
in and it has finalised scripts and locations where shooting
will take place, government sources said.

O&M`s Piyush Pandey and his team met Gujarat Chief
Minister Narendra Modi on Monday and discussed about the
locations, scripts and other aspects related to the ads to be
prepared, they said.

"We have selected a few locations where shooting will
take place. Shooting will begin once everything related to
locations is finalised," a senior official of the tourism
department said.

He, however, refused to divulge the details of the
locations but said that the famous Dwarka temple, Gir lions in
Saurashtra and white sand of desert of Kutch are some of the
few locations selected for the shooting.

The official said O&M is the only agency that works
with Big B in his advertisement ventures either commercial or
for promotional activities.


First Published: Tuesday, March 30, 2010 - 22:01

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