Haryana: Congress, INLD use ad campaigns to fire barbs at each other

Ruling Congress and main opposition INLD are using the aggressive advertisement campaign mode to fire barbs at each other in poll-bound Haryana.

Chandigarh: Ruling Congress and main opposition INLD are using the aggressive advertisement campaign mode to fire barbs at each other in poll-bound Haryana.

Both the parties have been running an aggressive advertisement campaign using various forms of the media, including the regional TV channels.

Former chief minister Om Parkash Chautala-led INLD has been targeting the Congress over alleged Change of Land Use (CLU) scams, unemployment, corruption, law and order situation, lopsided development and other issues, with their advertisements, carrying the punchline slogan "10 Saalo se Golibaazo ki Gulabi Gang Sarkaar".

'The INLD has also been using the phrase "Gulabi Gang" during its rallies and in other publicity material, in an apparent attack on the Hooda-led government, with the Chief Minister often preferring pink colour for headgears.

The INLD, in its spoofs, has also hit out the Congress government's "Haryana No 1" slogan.

On the other hand, the advertisements issued by the state unit of the Congress have been using the term "Tihar Gang" against INLD, in an apparent reference to conviction of its leaders in the junior basic trained teachers' case.

"Haryana ko `Tihar Gang` se bachana hai," say the advertisements of the Congress.

When asked to comment on the Gulabi Gang term used by the INLD in its campaign to hit out at the Congress, Hooda told reporters here, "pink colour represents happiness".

"Today, Haryana is prosperous, we have undertaken development and taken the state to new heights. They (INLD) are trying to mislead the people.

"Those who are saying this (using terms like Gulabi Gang) should remember the time when ransom was sought from jails, a reign of terror persisted, industry was shifting from the state, an atmosphere of mistrust prevailed among people and Haryana had fallen behind," he said. "They are No 1 in misleading and befooling the public
while Congress government made Haryana No 1 in development," Hooda said hitting out at INLD.

He said that the people of Haryana "have made up their mind to bring back Congress to power for the third time."

The Congress is using new slogan 'Sach Ko Jaano Sach Ko Pehchaano, Congress Sarkar Teesri Baar' in its campaign. Earlier, the party was using 'Number 1 Haryana, Hooda ji ka Haryana' in its advertisement campaign to woo the voters.

One of the INLD advertisement, which takes a dig at the Congress government, shows a group of people discussing among each other and telling that during the last ten years the houses for the poor have been built, "but only on paper".

"Nothing has changed and they claim Haryana is No 1. They are only making false promises and indulging in false propaganda. Defeat this Gulabi Gang Sarkar and make INLD victorious," the advertisement shows.

Meanwhile, new entrants Haryana Jan Chetna Party and Haryana Lokhit Party, recently floated by former Congress leaders Venod Sharma and Independent MLA Gopal Kanda respectively, are also active with their advertisement and publicity campaigns.

Haryana Jan Chetna Party's advertisements, mainly on regional TV channels, focus on doing away with the interview system in government jobs, with party chief Venod Sharma seen dubbing the Service selection commission "no less than the Simmon Commission".

"Government has failed to give power and failed on other fronts. Be part of change by voting for Haryana Lokhit Party," says Kanda in one such advertisement of his party.

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