Wrinkles, not skin cancer, worry teens more
New York: The threat of looking old and premature aging - and not the increased skin cancer risk owing to ultraviolet (UV) exposure - leads teens to wear sunscreen, claims significant research.
"You can tell that when we talk about the skin cancer risk, it doesn't faze youth. But when you talk about premature wrinkling and aging, they listen a little more closely," said April W. Armstrong, investigator at the University of Colorado Cancer Center in the US.
To understand this behaviour, researchers went to local high schools to recruit 50 youth.
They were asked to complete questionnaires demonstrating their knowledge about UV light and use of sun-protective behaviours.
Then young students were randomised into two groups, one of which viewed the health-based video that emphasised skin cancer risk and the other viewed video that emphasised cosmetic changes due to UV exposure.
Six weeks later, all subjects again completed questionnaires that showed the knowledge they retained and changes in sun-protective behaviours.
Despite knowing the skin cancer risk from UV exposure, the group that had watched the health-based video showed no significant increase in their sun-protective behaviours.
On the other hand, the group that had been shown the video emphasising cosmetic changes reported a dramatic increase in the use of sunscreen.
"For teenagers, telling them UV exposure would lead to skin cancer is not as effective as we would hope," said Armstrong.
"We need to tailor our message in the right way and in this case the right way is by highlighting consequences to appearance rather than health," he contended in the study appeared in Journal of the American Academy of Dermatology.
Download the all new Zee News app for Android and iOS to stay up to date with latest headlines and news stories in Politics, Entertainment, Sports, Technology, Business and much more from India and around the world.
More from India
More from World
More from Sports
More from Entertaiment
- Mumbai: Police arrests 4 schoolboys for raping classmate
- Haryana minister Anil Vij gets into spat with Fatehabad SP Sangeeta Kalia
- Watch: PM Narendra Modi's full speech in Parliament
- Panel discussion on Farooq Abdullah's controversial statement on PoK
- DNA: Heart-wrenching stories of Kashmiri pandits
- Kim Jong-Un issues bizarre diktat, asks North Korean men to copy his hairstyle, women to follow his wife
- Muslim man sends 'talaq' SMS to wife after learning about her gang-rape
- Watch: PM Narendra Modi's speech in Parliament on Constitution debate
- Entire Indian force can't defend Kashmir from terrorists: Farooq Abdullah
- ISL 2015: NorthEast United FC vs Delhi Dynamos - Preview