Coca-Cola launches ad to address obesity

Last Updated: Tuesday, January 15, 2013 - 16:11

London: Soda giant Coca-Cola has launched a big ad campaign to state that it is doing a lot to combat obesity.

The two-minute commercial highlights the firm`s record of making low-calorie drinks and reminds viewers all foods contain calories, the BBC reported.

The ad, which aired on US cable networks on Monday, follows mounting pressure on the soft drinks industry.

New York City is preparing to ban large sugary drinks in restaurants, cinemas and stadiums.

Coca-Cola has said the video was not made in response to criticism of the soft drink industry, but is an effort to raise awareness.

It is not the first time the Atlanta-based firm has used advertising to address this issue, but it is a first for television.

In the advert, a female narrator says Coca-Cola offers smaller portion sizes, is working to make better-tasting, low-calorie sweeteners and has voluntarily made lower-calorie drinks available at schools.

The video adds: "All calories count, no matter where they come from."

It says: "If you eat and drink more calories than you burn off, you`ll gain weight."

Another ad, which will air later this week, features activities that add up to burning off the "140 happy calories" in a can of Coke.

ANI



First Published: Tuesday, January 15, 2013 - 16:11

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