Washington: Advising against the use ofdeath warnings on cigarette packs, an international team ofscientists has claimed that these anti-smoking messagesactually provoke the smokers to puff more as a way to copewith the inevitability of death.
"On the one hand, death-related warnings were noteffective and even ironically caused more positive smokingattitudes among smokers who based their self-esteem onsmoking," the researchers said. They said, "On the other hand, warning messages thatwere unrelated to death effectively reduced smoking attitudesthe more recipients based their self-esteem on smoking." In the study, the participants, aged between 17 and 41,filled in a questionnaire to determine how much their smokingwas based on self-esteem and were shown cigarette packs withdifferent warnings on them. PTI
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