London: Those cutting out the calories are more irritable and angry than those who eat what they like, according to researchers.Their study revealed that the effort involved in exerting self-control over food can even lead to aggressive behaviour towards other people.
Researchers found that people who chose an apple instead of a chocolate bar were more likely to choose movies with anger and revenge themes.In a separate study, dieters had more favourable opinions toward a public policy message that used an anger-framed appeal – “if funds are not increased for police training, more criminals will escape prison” – than they did toward a “sad” message. But participants who chose a healthy snack over a less-healthy one were more irritated by a marketer’s message that included controlling language – words such as “you ought to,” “need to,” and “must”.The findings are published in the US Journal of Consumer Research. ANI
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