Graphic anti-smoking warnings alter cigarette taste

Updated: Jul 15, 2013, 15:59 PM IST

Washington: Smokers in Australia have complained that since graphic warnings were put up on packets, the cigarettes don`t taste as good as they did before.

The interesting thing about the consumers` grievance is that the tobacco and formulation of cigarette has not changed.

This influence in cigarette taste happened because of priming that is a psychological and perceptual illusion, which is created by combining unpleasant graphics with pleasant cigarette taste, Discovery News reported.

Blind-taste studies have reported that identical wines taste better when poured out of expensive bottles, and tap water poured from an expensive brand-name bottle tastes better than tap water from the faucet.