How brain stops us from being impulsive
Washington: Researchers at Duke University, who study how the brain values things-a field called neuroeconomics, have found that your feelings about something and the value you put on it are calculated similarly in a specific area of the brain.
The region is small area right between the eyes at the front of the brain. It`s called the ventromedial prefrontal cortex, or vmPFC for short.
Scott Huettel, director of Duke`s Center for Interdisciplinary Decision Science, said scientists studying emotion and neuroeconomics had independently singled out this area of the brain in their research but neither group recognized that the other`s research was focused on it too.
Now, after a series of experiments in which subjects were asked to modify how they felt about something either positively or negatively, the Duke group is arguing that emotional and economic calculations are more closely related than brain scientists had realized.
"The neuroscience fits with your intuitive understanding," Amy Winecoff, a graduate student in psychology and neuroscience who led the research, said.
"Emotions appear to be relying on the same value system," she said.
The study is published in the Journal of Neuroscience.
More from India
More from World
More from Sports
More from Entertaiment
- NHRC issues notice to Rajasthan government over death of 11 children in home
- Delhi: 10-year-old boy dies due to overdose of Vitamin D
- Haryana: Groom injured in celebratory firing at wedding in Hissar
- Phase V of West Bengal Assembly polls starts today
- Discussion over Mamata Banerjee's close aide Firhad Hakim's 'mini Pakistan' comment
- Heatwave grips east, central and peninsular India; many dead in Assam, Arunachal Pradesh due to cyclone, hailstorm
- Anti-Donald Trump protests break out for second day in California
- UN council discusses move to enforce North Korea sanctions
- Norway helicopter crash: All 13 people on board dead, 11 bodies recovered
- Britain`s queen joins royal Invictus Games challenge to Obamas -Watch video