Organic labels on snacks lead to overeating
Washington: A new study has concluded that organic labels really do make people think their snack has a lot fewer calories than it really does, which ultimately leads to overeating.
Jenny Wan-Chen Lee, a graduate student with the Cornell Food and Brand Lab, said the study showed that people who ate organic cookies labelled as ‘organic’ believed that their snack contained 40 percent fewer calories than the same cookies that had no label.
Co-author, Brian Wansink, Cornell professor and author of the book, Marketing Nutrition, said: "An organic label gives a food a ``health halo.’
“It``s the same basic reason people tend to overeat any snack food that``s labeled as healthy or low fat. They underestimate the calories and over-reward themselves by eating more," he added.
These findings were presented at this week``s Experimental Biology conference in Anaheim, Calif.
More from India
More from World
More from Sports
More from Entertaiment
- Shocking: New ISIS video shows English-speaking boy beheading man
- Watch: Hafiz Saeed warns India of more terror attacks
- DNA: Army declares all soldiers in Siachen avalanche dead
- DNA: Indian Navy set to conduct International Fleet Review 2016
- Modi should not think of sending forces to fight ISIS: AIMIM chief Owaisi
- Ahead of 'Kashmir Solidarity Day', Hafiz Saeed's JuD releases controversial video featuring Pakistani Army chief
- `Jawaharlal Nehru awarded the man who stole Subhas Chandra Bose's INA treasure`
- Ten Army soldiers missing in Siachen avalanche presumed dead; PM Modi 'salutes' martyrs
- VIDEO: Ambidextrous Sri Lankan Kamindu Mendis bowling with both hands
- ‘Ghayal Once Again’ tweet review