Pressure point therapy can stave off food craving

Updated: Aug 15, 2010, 00:00 AM IST

Melbourne: Want to stop those pesky chocolate cravings? Well, the solution to the problem could be at your fingertips.

A new study by experts at Queensland`s Griffith University has shown that massaging key pressure points can stave off food cravings and even turn people off certain foods for life, leading to weight loss.

The 15-minute therapy, called Emotional Freedom Technique, involves holding your most craved treat in one hand while pressure point treatment is applied at the same time.

Dr Peta Stapleton from Griffith University conducted the one-year study on 96 overweight and obese adults and found that EFT had an immediate effect on reducing food cravings, resulting in weight loss over time.

"We actually got them to bring their own individual food to the session – most people chose chocolate," the Courier Mail quoted Stapleton as saying.

"They looked at and smelled the food while the EFT was applied. By tapping on pressure points it releases endorphins which then relaxes your body and results in a decrease in the food craving," Stapleton added.