Washington: A new study has revealed that the E-cigarette mainstream awareness has been increased but at the same time smokers question device's safety factor.
It was discovered that national awareness of e-cigarettes has raised from 16.4 percent in 2009 to 77.1 percent in 2013 but 65 percent still think that it is harmful as compared to regular cigarette and only 6 percent U.S. adults reported that they ever used e-cigarettes.
The researchers stated that they did not see any association between the smokers' attempts to quit with increased awareness or perceptions of lower harms.
Dr. Andy Tan, PhD, said that there is an ongoing debate within the public health community about whether e-cigarettes are a viable alternative for harm reduction and whether smokers are merely supplementing or truly replacing their smoking with e-cigarettes and achieving smoking cessation.
However, public health professionals should systematically scrutinize the nature of marketing activities and media coverage of e-cigarettes and people's perception of e-cigarettes and how these factors may influence e-cigarette use on U.S. population, he concluded.
The research was published in the American Journal of Preventive Medicine