Washington: Ever felt like you arelosing the battle with a triple-chocolate cake, don`t worryjust set a "mental budget" as a new study claimed that ithelps in controlling consumption. According to researchers Parthasarathy Krishnamurthyfrom University of Houston and Sonja Prokopec from ESSECBusiness School, France, one can rein in overeating by settinga mental budgets, Journal of Consumer Research reported. "For those who wish to cut out those desserts, ourresearch suggests some simple tips. First, it is important tohave a mental budget. At the very least, it allows you to keeptrack of how you are doing with respect to your goal," theysaid.
The authors conducted several studies where theyencouraged some participants to set mental budgets andcompared them to people who did not set budgets. They examinedtheir consumption of sweet treats, and they discovered thatthey controlled over-eating.Bureau Report
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