Washington: Two new studies may make it easier for moms to get their kids to eat – and enjoy – their greens.Both studies were conducted by Society for Nutrition Education and Behavior (SNEB) president Brian Wansink, PhD, the John Dyson Professor of Consumer Behavior at Cornell University, and funded by Birds Eye, the country`s leading vegetable brand that recently launched a three-year campaign to inspire kids to eat more veggies.The first study of 500 mothers with young children found that vegetables helped enhance the perceived taste of the entree and made the meal appear to be more complete. The presence of vegetables on the plate also made the meal preparers appear to be more thoughtful and attentive.“These findings underscore the concept that vegetables make the meal. Vegetables do so much more than provide important nutrients, they`re helping to make the entire meal more appealing and even making the person serving the meal appear to be more loving and caring,” Wansink said.The second study reinforced the idea that parents may be giving up too early if they claim their kids don`t like vegetables. Instead, Wansink said it`s better to focus on the vegetables kids will eat, and not on the ones they won`t.Interviewing an ethnically diverse panel of 500 mothers with two children, Wansink and colleagues had participants identify the favourite vegetable of each child along with their own, and the menu of the five most frequently eaten meals in their homes.
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