It`s the last bite that matters!

ANI| Updated: Jun 12, 2014, 13:24 PM IST

Washington: A new study has revealed that the last bite of food rather than the first bite plays an important role in influencing the memory of people and determining when they have the craving to eat more be.

The memory of people for food is often vivid, especially when they experience food that are terrifyingly bad or delightfully good.

The findings from this research shed light on how memories for food are formed and how they guide the decisions about how soon people are willing to eat a food again.

The study established that this so-called "recency effect" might be explained by memory interference induced by the repetitiveness of eating, so, if a person takes a lot of bites of the same food in succession, the memory for the last bites may interfere with the ability to accurately remember the initial bites of that food.

Emily Garbinsky of the Stanford University Graduate School of Business said that the findings are important, as they suggest that large portions may be somewhat harmful to companies because they extend the amount of time that passes until repeat consumption occurs and it's also important to the public, as eating too much of a favorite or healthy food may increase the delay until one wants to eat it again.

The research is published in Psychological Science, a journal of the Association for Psychological Science.