Washington: Viewing pictures of high-fat foods and drinking sweetened beverages while viewing the pictures stimulate appetite and reward centers in the brain, which may contribute to overeating and obesity.This is what researchers at the University of Southern California (USC) have found.“Studies have shown that advertisements featuring food make us think of eating, but our research looked at how the brain responds to food cues and how that increases hunger and desire for certain foods,” said Kathleen Page, principal investigator and assistant professor of clinical medicine at the Keck School of Medicine of USC.“This stimulation of the brain`s reward areas may contribute to overeating and obesity, and has important public health implications,” she noted.Page and colleagues used functional magnetic resonance imaging (fMRI) to measure the brain responses of 13 obese, Hispanic adolescent women ranging in age from 15 to 25. Women were chosen because prior research indicates they are more responsive to food cues; the study group was narrowed to Hispanic women because of the high risk of obesity and type 2 diabetes in the Hispanic community.
Officer dies in mishap on INS Kolkata
Jagdambika Pal resigns from Congress
SC rejects Sahara`s refund proposal
Doctors` strike: Has someone from your family died? Mulayam asks mediamen