Researchers at the University of Nottingham have discovered that putting tobacco out of sight in shops can change the attitude of young people to smoking, while not hitting retailers in the pocket. Academics from the University`s UK Centre for Tobacco Control Studies looked at the effect of the removal of tobacco displays in the Republic of Ireland, ahead of similar legislation which is due to come into force in the UK.
In a further study, the team showed that taking tobacco displays down did not result in any loss of income for retailers. The results should ease concerns that the measures — which are designed to protect children from tobacco marketing and uncontrolled access to cigarettes - will have a negative effect on business. They rebuff claims that Irish shops suffered a large drop in sales and small businesses have expressed concern about this in Ireland. Dr Quinn, the economist at the University of Nottingham stated: "As expected we did not see any significant change in sales following the implementation of the legislation beyond the trend of falling sales that already exists. This legislation was designed to make smoking less attractive to children and young people not to make adult smokers quit. It will take some time for the impact to work its way through as the next generation of children grow up protected from large and colourful cigarette displays every time they go to buy their sweets. These findings contradict several reports coming from the retail sector that cigarette sales have rapidly decreased since the removal of promotional displays and that this decline is due to the new legislation." Professor McNeill added: "The removal of point of sale displays is aimed at reducing the pernicious effects of tobacco advertising on children and is therefore likely to have an impact on sales over a much more protracted time period. Removing tobacco displays from sight is important to help reduce the devastating impact tobacco has on so many lives. Our research shows that retailers do not need to fear this measure designed to protect children from tobacco marketing." The findings have been published in the journal Tobacco Control. ANI
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