Washington: Clean. Cook. Chill. Separate.That`s the message of a new U.S. government campaign to raise awareness of safe food handling in the wake of a European E. coli outbreak that has killed almost 50 people.The campaign, launched just before the barbecue-heavy Fourth of July holiday, hopes to remind busy home chefs to clean off surfaces and utensils, wash hands, separate raw meats from other foods and cook meat to the right temperature, among other safety precautions.The ad blitz — it will be seen on television, in print and through social media — is spearheaded by the Ad Council, which is behind other famous government ad campaigns like "Friends don`t let friends drive drunk" and Smokey Bear`s efforts to stamp out forest fires."This is just a good reminder to make sure that in the rush of trying to get the meal on the table you don`t forget one of these rules and put yourself at additional risk," says Agriculture Secretary Tom Vilsack.
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