Washington: A new study has shown that stressing the benefits of not smoking may work better than emphasizing the negative effects of cigarettes in persuading smokers to kick the habit. Researchers divided 28 specialists working at the New York State Smokers` Quitline into two groups.
However, at three months there was no difference between the two groups of callers. Benjamin A. Toll, of the psychiatry department at Yale University School of Medicine in New Haven, Conn., and colleagues said that the findings should encourage quit lines to test new strategies in an attempt to increase smoking cessation rates. "Furthermore, gain-framed statements appear to be somewhat beneficial in enhancing short-term smoking cessation and other secondary outcomes, such as quit attempts and positive health expectancies," the researchers said. The study has been published online Jan. 7 in the Journal of the National Cancer Institute. ANI