New Delhi: In an effort to ensure level playing field in measurement of television rating points (TRPs) of popular TV content, the Government has started appraisal of the corporate structure of agencies involved in the process.
A top Information and Broadcasting Ministry official
today said that I&B minister Ambika Soni was recently given a
presentation on the functioning of two agencies involved in
TRP measurement, namely TAM and aMAP.
"The aim behind reviewing their functioning was to see
whether any of these agencies have any cross-holdings of
companies, as this can create a conflict of interests in their
functioning, leading to biased results on their part," the
There has been a lot of furore in the recent past with
several MPs in Parliament alleging that TRP measurement has
been monopolised by certain private agencies in the absence of
many government players in the field.
Interestingly Telecom Regulatory Authority of India
(TRAI) had long back recommended the setting up of Broadcast
Audience Research Council (BARC), an alternate neutral agency
for measuring TRPs, but the Government is yet to take any
action on it.
However with demands from various quarters for
verifying the structures of these agencies to check whether
they have any crossholdings of companies, the ministry had
asked both TAM and aMAP to give a presentation to the
minister, the official said.
First Published: Friday, October 09, 2009, 22:58