Govt reviews functioning of agencies involved in TRP process
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Last Updated: Friday, October 09, 2009, 22:58
  
New Delhi: In an effort to ensure level playing field in measurement of television rating points (TRPs) of popular TV content, the Government has started appraisal of the corporate structure of agencies involved in the process.

A top Information and Broadcasting Ministry official today said that I&B minister Ambika Soni was recently given a presentation on the functioning of two agencies involved in TRP measurement, namely TAM and aMAP.

"The aim behind reviewing their functioning was to see whether any of these agencies have any cross-holdings of companies, as this can create a conflict of interests in their functioning, leading to biased results on their part," the official said.

There has been a lot of furore in the recent past with several MPs in Parliament alleging that TRP measurement has been monopolised by certain private agencies in the absence of many government players in the field.

Interestingly Telecom Regulatory Authority of India (TRAI) had long back recommended the setting up of Broadcast Audience Research Council (BARC), an alternate neutral agency for measuring TRPs, but the Government is yet to take any action on it.

However with demands from various quarters for verifying the structures of these agencies to check whether they have any crossholdings of companies, the ministry had asked both TAM and aMAP to give a presentation to the minister, the official said.

Bureau Report


First Published: Friday, October 09, 2009, 22:58


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