Digital marketing course: XLRI soon to offer one!

With online shopping catching up as a trend, India's top B-schools are thinking of offering courses in digital marketing now.

Last Updated: Feb 16, 2016, 19:00 PM IST
Digital marketing course: XLRI soon to offer one!

New Delhi: Here is a good news for the professionals employed in marketing, advertising, branding, communications and sales.

With online shopping catching up as a trend, India's top B-schools are thinking of offering courses in digital marketing now.

XLRI, the Xavier School of Management, one of the nation’s premier B-Schools, has entered into technical collaboration with Talentedge, an online interactive education company, and has launched a specialised online certificate programme in digital marketing, as per a Hindustan Times report.

This e-MDP course has been carefully designed to provide an in-depth understanding of what constitutes digital marketing and the skills required to run a digital marketing programme, and also to help understand the role of digital marketing in the larger context of marketing, business and industry. The course will expose students to the strategic use of digital marketing tools in a measurable, actionable and effective marketing programme.

The programme will be training candidates to understand the basics of digital marketing; develop a comprehensive digital marketing strategy, appreciate how to use new media platforms, such as mobiles, search engines and social networking sites.

Students will also get to know the measurement techniques used in evaluating digital marketing efforts, learn the importance of following industry publications given the dynamic and rapidly changing digital landscape, and understand the ethical and legislative impact on digital marketing.

The report further said that the course module is spread over 15 weeks (4 months) and will be held through live lectures by XLRI faculty that will be beamed online to students’ desktops, laptops and classrooms using Talentedge’s Direct To Device platform. Beside lectures, case studies, interactive sessions, project work and class exercises, students will get to work on live projects.