close
This ad will auto close in 10 seconds

Meet Kaushlendra Kumar - IIM Ahmedabad graduate turned 'sabziwala'

He topped his class at IIM Ahmedabad and could have easily landed a high-paying corporate job but Kaushlendra Kumar had different ideas.



Patna: He topped his class at IIM Ahmedabad and could have easily landed a high-paying corporate job but Kaushlendra Kumar had different ideas.

Born to a farmer, Kumar was clear from the start that he wanted to use the power of education to bring a positive change to the lives of marginal farmers of his state, Bihar.

Putting his theoretical expertise about agribusiness into practice, Kumar plunged into the business of selling vegetables.

Initially, Kumar pushed his own cart of vegetables through the streets of Patna to get insights into consumer behaviour and expectations.

Famous in Patna as the 'MBA Sabziwala', Kumar's venture 'Samriddhi' acts as an supply chain for bringing fresh vegetables directly from the farm to the urban centres.

The central idea being to ensure that farmers get the right price for their produce and at the same time consumers got fresh vegetables at a reasonable price.

The impact of 'Samridhi' has been phenomenal as thousands of farmers are now linked to the network and have seen their incomes soar. Kumar's venture has also given direct employment to over 300 people.

From Zee News

0 Comment - Join the Discussions

trending

photo gallery

video

DNA EXCLUSIVES

India vs Australia: Why do we need three Aussie experts for series in India?

With just Rs 1,080, you can ensure that a girl does not drop out of school

Maharashtra: Here's BJP's 'plan B' if Shiv Sena quits coalition government

What Doklam stand-off has taught us

Year after Uri attack: Real culprits at large, but Pakistan feels the heat