Patna: He topped his class at IIM Ahmedabad and could have easily landed a high-paying corporate job but Kaushlendra Kumar had different ideas.
Born to a farmer, Kumar was clear from the start that he wanted to use the power of education to bring a positive change to the lives of marginal farmers of his state, Bihar.
Putting his theoretical expertise about agribusiness into practice, Kumar plunged into the business of selling vegetables.
Initially, Kumar pushed his own cart of vegetables through the streets of Patna to get insights into consumer behaviour and expectations.
Famous in Patna as the 'MBA Sabziwala', Kumar's venture 'Samriddhi' acts as an supply chain for bringing fresh vegetables directly from the farm to the urban centres.
The central idea being to ensure that farmers get the right price for their produce and at the same time consumers got fresh vegetables at a reasonable price.
The impact of 'Samridhi' has been phenomenal as thousands of farmers are now linked to the network and have seen their incomes soar. Kumar's venture has also given direct employment to over 300 people.