New Delhi: Prime Minister Narendra Modi will be the new face of Incredible India campaign, it has been reported.
According to India Today, the Union Culture and Tourism Ministry, which runs the campaign, has picked PM Modi for the job after much “deliberations”.
The ministry has also asked the producers to submit the concepts of the ad films, which will show PM Modi speaking about the significance of different places, in a week's time.
Earlier, Union Culture and Tourism Minister Mahesh Sharma had hinted that PM Modi is the "best face" for the campaign.
Actor Aamir Khan was the last brand ambassador for the campaign.
However, his contract was not renewed after his "leaving India" remark, which triggered a major controversy.
Since then, several names, including superstar Amitabh Bachchan, were doing the rounds to lead the campaign.
Finally, the ministry has zeroed in on PM Modi.
PM Modi has emerged as an ideal choice as he has been touring the world and making efforts to have India's voice heard on globally.