Mumbai, March 23, 2016: Zee Entertainment Enterprises Limited (ZEEL) today announced that Zee Hiburan, its 24/7 General Entertainment Channel in Indonesia, has successfully completed one glorious year since launch. The channel caters to mainstream Indonesian audiences with an exotic mix of popular Indian serials, Bollywood movies, Bollywood shows and cookery programmes, dubbed and subtitled in Bahasa Indonesia.
Speaking on the channel’s first anniversary, Mr. Sushruta Samanta, Business Head, Asia Pacific said, “The success of Zee Hiburan has been simply stupendous. The whole-hearted acceptance of Indian content in Indonesia, has helped the channel reach over 1.4 million pay TV viewers within a year of its launch. We look forward to build on this success and achieve greater heights in the future. As a part of its one-year celebrations, Zee Hiburan will add popular drama series, ‘Punar Vivah’ as well as kids’ content to its existing offerings.”
Zee Hiburan meaning ‘Zee Entertainment’ in English, was launched last March in Indonesia as a GEC with popular Indian series such as Sapne Suhane Ladakpan Ke, Kumkum Bhagya, Qubool Hai, Jab Love Hua, Rab Se Sona Ishq, Alladin, Ramayan, Khana Khazana and Fear Files. In September 2015, the channel added the popular comedy show Bhabiji Ghar Par Hai, and the hugely popular period dramas, Jodha Akbar and Razia Sultan. Jodha Akbar is already a huge rage in Indonesia, with its actors Rajat Tokas and Paridhi Sharma being revered as celebrities in the country!
The channel is currently available on 5 platforms in Indonesia viz. ICTA, K Vision, Orange TV, First Media and Dili Timor Leste ETO Telko.